N-A-R-C (New Age Real Change), is the latest project from singer/songwriter and artist Pepi Ginsberg, her first release on her own Inscape Records, an imprint she started with partner Martin Crane. Ginsberg, who began her career as a solo artist and then ventured into a life of touring in bands, has come full circle with her latest release: music and art directing a solo vision entirely her own. Living in a friend’s loft in Chinatown after a particularly turbulent moment in her life, Pepi parted from her band and learned to arrange in the computer software Logic (though she now arranges and produces in Ableton). There she crafted meticulous demos that would serve as the framework for songs she produced with Michael Beharie and Martin Crane.
According to Ginsberg, “the project has always felt subtly magical, particularly charmed. I had a vision and something to say, it was perhaps more ambitious than my means, both financially and technologically, but I felt through the power of ingenuity and a little (or a lot) of sweat we could make it work.” Working with Studio Junbi creative directors Rodan Tekle and Kyunghee Jwa, who created the visuals for the project, Ginsberg and her team worked to make art that sounded like the music she was crafting: Fresh, feminine, and strong.