Mixer and music industry veteran Tony Hoffer, has announced the launch of his own record label, Tiger Tone Records, which will be part of the [PIAS] family, which include indie labels Transgressive, Heavenly Recordings and Mute. Hoffer is celebrated for an illustrious career spanning decades working with distinguished artists such as M83, Phoenix, Beck, The Kooks and many more. “Tiger Tone’s ideology is signing artists that are culturally relevant and have a strong identity,“ Hoffer elaborates. “Superb songs are essential being music is the common denominator to anything and everything surrounding an artists career.”

Tony Hoffer on Tiger Tone Records:

“I wanted to start a label so I could have a better hand in artist signings as well as develop artists over a longer arc of their career. I’ve spent the last 20+ years on the artist side as a producer and mixer and will use my studio background to accelerate artist development. Tiger Tone will initially focus on Alt-Pop artists as that’s the space I’m most familiar with. I’ll sign artists who have exceptional, left-of-center catchy songs with an interesting voice driving the songs as well as a strong identity. I’m also excited to partner with [PIAS] and have Tiger Tone stand alongside some of my favorite labels such as Mute, DFA and Bella Union.”

Tiger Tone’s flagship signee is New York City indie synth-rockers, VHS Collection. The band have worked with Hoffer over the past two years. Recently, they shared their first track with the label, “Searching For The Light”.

Joining VHS Collection on Tiger Tone’s initial roster will be San Diego-based outlaw pop up-and-comer, DEVORA, a new project from Ariel Levitan. Drawn from the wake of a desert daydream, DEVORA have released the single “Not Dead Yet” and accompanying video (due out later this week).

[PIAS] co-founder Kenny Gates comments on this new partnership: “I am very excited about our partnership with Tony. Above and beyond his producer’s track record , Tony has a passion and drive to discover new and dynamic talent. I have no doubt Tiger Tone will usher in defining artists that [PIAS] will cultivate and drive towards international success.”

“My hopes for Tiger Tone’s first year would be to have my initial signings thriving at streaming, syncs, radio, etc. and have their fanbase grow 10x+ from wherever they were before signing with Tiger Tone,” Hoffer says.

Founded in 1983 by Kenny Gates and Michel Lambot, [PIAS] champions and supports independent music in the world across our unrivalled international network.

As well as developing their own in-house roster of artists, [PIAS] has partnered with a family of independent labels. This combined network of labels and artists including Day Wave ([PIAS] Recordings), Arlo Parks (Transgressive), Editors (Play It Again Sam), Confidence Man (Heavenly Recordings), FOXES ([PIAS] Recordings), Ezra Furman (Bella Union) and countless more.