TOKiMONSTA & Rochelle Jordan Team Up For “Eats The Tale”

TOKiMONSTA & Rochelle Jordan Team Up For "Eats The Tale"
TOKiMONSTA & Rochelle Jordan Photo by Sam Frank

TOKiMONSTA is back with the beautifully tragic “Eats The Tale” featuring labelmate Rochelle Jordan, out now via TOKiMONSTA’s own Young Art Records. With an elevated sound, the two artists preside over the track with a heightened awareness to the fragility of the moment. A bold combination of somber lyrics and beats fused for the dance floor, “Eats The Tale” sees TOKiMONSTA and Jordan lamenting the disappearance of the object of their affection, masked by the uptempo energy in the production.

From TOKi: “The concept visually is like that of an ouroboros, a serpent eating its own tail. However, I’ve done a pun where it’s about eating your own tale (a story). Many times we consume false stories/make believe/lies, not realizing those stories eventually consume us until we disappear. Our sense of self is gone since we chose to believe in ‘tales.’ Beautiful, but tragic – the things we believe to make us feel better, but it’s worse for us in the end.”

With the release comes a metaphorical music video that encapsulates the song’s narrative of self-cannibalization. Two versions of each artist exist – one false and one true – but only one can continue in perpetuity. The video serves as commentary on both the topic of the music and the threat AI poses to humanity, a reality that significantly impacts the work of both artists. Directed by Lucy Snow, the video builds on TOKiMONSTA’s strong visual record, a true asset in the song’s zeitgeist.

TOKiMONSTA 2023 Live Dates

8/12 – Elements Festival – Lake Pond, PA
8/27 – Vortex Festival – Denver, CO
*8/30: Schottenstein Center – Columbus, OH
*9/1: Darien Lake Performing Arts Center – Darien Center, NY
*9/2: The Pavilion at Star Lake – Burgettstown, PA
*9/3: Ruoff Music Center – Nolesville, IN
*9/8: Midflorida Credit Union Amphitheatre – Tampa, FL
*9/9: iThink Financial Amphitheatre – West Palm Beach, FL
*9/12: Jiffy Lube Live – Bristow, VA
*9/14: PNC Music Pavilion – Charlotte, NC
*9/15: Ascend Amp. – Nashville, TN
*9/16: Smoothie King Center – New Orleans, LA
*9/20: Acrisure Arena – Palm Springs, CA
*9/28: North Island Credit Union Amphitheatre – San Diego, CA
*9/29: North Island Credit Union Amphitheatre – San Diego, CA
*9/30: Santa Barbara Bowl – Santa Barbara, CA
Sona iOS App Beta Launch
*10/4: Chi Health Center – Omaha – NE
*10/6: Walmart Amphitheatre – Rogers, AR
*10/12: Paycom Center – Oklahoma City, OK
*10/13: T-Mobile Center – Kansas City, MO
*10/19: Sports Palace – Mexico City, MX
11/4: EDSEA – Miami, FL – “Young Art Records Stage Take Over” + Headline Beach Set.
11/16-11/18: F1 – Las Vegas, NV
12/3: Primavera Sound – São Paulo Brazil

* with Odesza

Stream “Eats The Tale” HERE.


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