Tierra Whack Teams Up With LEGO

Tierra Whack Teams Up With The LEGO For Wildly Creative Video "Link." The track is also available via various streaming services
Tierra Whack Teams Up With Lego for "Link"

Tierra Whack has collaborated with LEGO to create a visual for “Link.” Working with the Philadelphia school children and director Cat Solen, Whack’s vision got a fun boost, as they created different inter-galactic creatures, rocket launchers, hummingbirds and castles to enhance the video, which was by Whack’s childhood memories.

Before creating “Link,” Whack sat down alongside children from ages 6-9 to build a myriad of objects out of LEGO® bricks to inspire her innovative video. The kids’ imaginations ran wild as they built whatever came to mind. Whack, serving as a blank canvas, received their suggestions whole-heartedly and helped realize their concepts to the best of her abilities.

“I was so excited to work with kids because their energy is fun, exhilarating, never-ending, and full of surprises,” says Tierra Whack regarding the creative process. “I really trusted them, and I knew they were going to come up with something great. What I loved most about the process was being able to partner with such an iconic company like the LEGO Group because we could make anything happen!”

As part of the LEGO Rebuild the World campaign, Whack joins the likes of award-winning US perspective artist Alexa Meade, stage and screen icon Billy Porter and architect and RIBA Gold Medalist Sir David Adjaye OBE in a series of films which explore the importance of creative play to show how this inspires kids to express their individual creativity and develop vital skills such as self-confidence, resilience, and collaboration.

“Link” is Whack’s first video since her October 2020 release “Dora which was directed by conceptual artist Alex De Corte. Whack doubled the ante and released two more records in “feel good” and “Peppers and Onions” to wrap up her 2020.

Go Behind the Scenes For the Making of “Link” HERE