Tierra Whack has shared a new video for “Shoer Song.” The track is off the artist’s forthcoming album World Wide Whack. For the clip, Whack collaborated with American conceptual artist Alex Da Corte. The 90-second visual centres around her morning routine. The Philly lyricist finds a fun and clever way to engage listeners with her poppy singing and playground wit. De Corte adds even more color to Tierra’s lyrics with his visual magic and animation, making every word and object on the screen pop.

To make her debut album even more eventful, Tierra intends to up the ante by delivering four different creative vinyl to commemorate the release. For Tierra’s album artwork, she scoffs at convention by creating a work of art with Da Corte, who previously directed the rapper’s stirring animation “Dora.” Dubbed a visual art project, Alex Da Corte and Tierra will bring her fictional character, World Wide Whack, to life.

Over the weekend, Tierra kicked off her campaign in Philadelphia, by ‘Pasting The Town Whack’, in which she enlisted her hometown neighbor and mural art curator Conrad Benner of Streets Dept to plaster her album artwork at eight different high traffic locations throughout her beloved city. To get the job done, Tierra and Conrad were joined by assisting artists, Symone Salib and Aubrie Costello.

With references including Pierrot, the original sad clown of 17th-century Italian theater, radical 1930s fashion designer Elsa Schiaparelli, and Donna Summer, Alex Da Corte’s cover art represents the first reveal of the World Wide Whack character, an alter ego both untouchable and vulnerable, superhuman and painfully human, whose surprising story will unfold in images and video over the course of the album’s visual rollout.

Pre-order World Wide Whack HERE