Sheer Mag Drop “Eat It And Beat It”

Sheer Mag Drop new single "Eat It And Beat It"
Sheer Mag Photo By Cecil Shang Whaley

Sheer Mag have shared the final single of their favourite album Playing Favorites with “Eat It and Beat It.” says the band, “”Eat It and Beat It” is a call to arms. Hard rock is overdue for a new vanguard to redefine the genre and ‘Eat and Beat It’ is an anthem for the next generation. The legacy acts that we grew up admiring and styling ourselves after aren’t going to be around forever, and nor should they be. It’s high time for a new cohort to take over and carry the torch for rock and roll in the 21st century.”

Sheer Mag began to work on their follow up to 2019’s A Distant Call in the summer of 2021, which they originally imagined would take the shape of a tautly constructed 4-song disco EP. Before long, the band realized this new material would perhaps be better served within the context of a fully fleshed out rock LP, bracketed by the support of a wider array of juxtaposing psychic moods and sonic textures.

Over a six-month stretch spanning the fall of 2022 to the winter of 2023, guitarist Kyle Seely and his brother Hart Seely (bass) set about tracking the instrumentals for the record, resetting their studio configuration each week in order to impose a more tailored, multi-session atmosphere upon the record’s acoustic landscape. Lyricist and guitarist Matt Palmer rejoined Halladay in Philadelphia the following spring to write and record the vocals for Playing Favorites, which depart rather markedly from the band’s prior material, placing an added emphasis on pronouncedly existential, interpersonal storytelling and ornate background harmonies.

Sheer Mag
Playing Favorites
Track Listing
Third Man Records

01 – Playing Favorites (Official Music Video)
02 – Eat It and Beat It
03 – All Lined Up (Official Music Video)
04 – Don’t Come Lookin’
05 – I Gotta Go
06 – Moonstruck (Official Music Video)
07 – Mechanical Garden (Featuring Mdou Moctar)
08 – Golden Hour
09 – Tea On The Kettle
10 – Paper Time
11 – When You Get Back

Sheer Mag Live Dates:

Mar 29: Washington, DC – Songbyrd
Mar 30: Carrboro, NC – Cat’s Cradle – Back Room
Mar 31: Asheville, NC – Eulogy
Apr 01: Nashville, TN – The Blue Room at Third Man Records
Apr 02: Atlanta, GA – The Masquerade – Altar
Apr 04: New Orleans, LA – Siberia
Apr 05: Houston, TX – The End
Apr 06: Austin, TX – Far Out Lounge
Apr 07: Dallas, TX – Double Wide
Apr 09: Mesa, AZ – The Nile
Apr 10: Tucson, AZ – Club Congress
Apr 11: San Diego, CA – The Casbah
Apr 12: Santa Ana, CA – Constellation Room
Apr 13: Los Angeles, CA – Lodge Room
Apr 15: San Francisco, CA – Rickshaw Stop
Apr 17: Portland, OR – Star Theater
Apr 18: Seattle, WA – The Vera Project
Apr 19: Boise, ID – The Shredder
Apr 20: Salt Lake City, UT – Kilby Court
Apr 22: Denver, CO – Hi Dive
Apr 24: Omaha, NE – Reverb Lounge
Apr 25: Minneapolis, MN – 7th St. Entry
Apr 26: Madison, WI – High Noon Saloon
Apr 27: Chicago, IL – Sleeping Village
Apr 29: Kalamazoo, MI – Bell’s Eccentric Cafe
Apr 30: Windsor, ON – Craft Heads Brewing Company
May 01: Toronto, ON – Velvet Underground
May 03: Buffalo, NY – Mohawk Place
May 04: Troy, NY – No Fun
May 05: Somerville, MA – Crystal Ballroom
May 06: East Haven, CT – Beeracks
May 08: New York, NY – Bowery Ballroom
May 10: Philadelphia, PA – First Unitarian Church
May 31 – Jun 02: Northampton, MA – Field Day Music Festival
Aug 03: BE Genk – Absolutely Free Festival
Aug 04: NL Amsterdam – Paradiso
Aug 05: DE Hamburg – Hafenklang
Aug 06: DK Copenhagen – Stengade
Aug 07: DE Berlin – Cassiopeia
Aug 08: DE Leipzig – Institut für Zukunft
Aug 09: NL Eindhoven – Stroomhuis
Aug 11: UK London – Lafayette
Aug 12: UK Birmingham – Hare & Hounds
Aug 13: UK Glasgow – Room 2
Aug 14: UK Leeds – Belgrave Music Hall
Aug 15: UK Brecon Beacons – Green Man Fest
Aug 17: CH Geneva – Piz Palu Festival
Aug 18: CH Düdingen – Bad Bonn
Aug 20: ES San Sebastian – Dabadaba
Aug 21: ES Madrid – El Sol
Aug 22: ES Barcelona – Upload
Aug 23: ES Valencia – 16 Toneladas
Aug 24: ES Torremolinos – Canela Party
Aug 26: PT Lisbon – ZDB

Pre-order Playing Favorites by Sheer Mag HERE


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