Santigold has an unbeatable Black Friday deal, a new video and album presale with a 99¢ bonus! Today sees the release of the video for “Who Be Lovin’ Me (feat. ILOVEMAKONNEN)” from her forthcoming third album 99¢, due out January 22nd via Atlantic Records. The jubilant duet was produced by Toronto duo Zeds Dead and finds Santigold and ILOVEMAKONNEN playing a couple boasting to each other about their admirers all around the world. “We met Makonnen on the Mad Decent Boat Party last year and knew he could kill this beat,” say Zeds Dead about the track, “He hit us up and said he and Santigold both were jumping on it. We’re big fans of hers, so when he brought that back to us it was a no-brainer. The record just came together really naturally and the final cut is something we’re all really happy with.” The video, directed by Trouble Andrew and Santigold, was filmed at this year’s Made in America festival in Philadelphia and features cameos from A-Trak, Big Sean, De La Soul, DJ Mustard, Earl Sweatshirt, Fabolous, Justine Skye, Meek Mill, Vic Mensa, and more.
On 99¢, Santigold examines the commercial nature of our world and the ways in which we package ourselves and our lives for consumption. “We have no illusion that we don’t live in this world where everything is packaged. People’s lives, persona, everything, is deliberate, and mediated. It can be dark and haunting and tricky, and freak us out, but it can be also be silly and fun and we can learn to play with it,” she says. She also explores our fascination with perfection and our inherent inability to attain it. The use of playful satire, social critique, and self-examination to explore these themes is reflected in the album’s cover art, a collaboration with photographer Haruhiko Kawaguchi (photographer Hal), finds Santigold shrink-wrapped amongst her cluttered possessions ready for the store shelves.
Following her last album, the dark and cerebral Master of My Make Believe, Santigold wanted to explore new corners of her sound and different ways to convey her vision and political commentary. She worked with new collaborators Patrik Berger, Rostam Batmanglij, Hit-Boy, HazeBanga, Justin Raisen, Zeds Dead, ILOVEMAKONNEN, and Sam Dew and longtime cohorts John Hill, Dave Sitek, and Doc McKinney. The result is the bright and big sound of 99¢ that takes the genre-defying fearlessness Santigold has become known for to new places.
01. Can’t Get Enough of Myself (feat. B.C)
02. Big Boss Big Time Business
04. Chasing Shadows
05. Walking in a Circle
06. Who Be Lovin Me (feat. ILOVEMAKONNEN)
07. Rendezvous Girl
08. Before the Fire
09. All I Got
10. Outside the War
11.Run the Races
12. Who I Thought You Were