Sam Fender drops “Play God” single and video

UK singer/songwriter Sam Fender, has released a new single and video for "Playing God", along with the news he has announced new North American dates.
Sam Fender

Sam Fender has announced details of a new single “Play God” out now through his new North American label Interscope. Along with the news, 2019 headline tour has been announced, with a video directed by Vincent Haycock. With the UK tour having sold out almost instantly, Fender’s first ever North American headline dates include stops in Los Angeles, New York and SXSW.

“”Play God” encompasses everything that makes him such a fascinating young prospect; angular, sharp and ambitious guitar-led melodies coupled with Sam’s observational, questioning and socially engaged lyrics. It was recorded in North Shields, and produced by long-standing friend and collaborator Bramwell Bronte.”

“Play God is set in an alternate dystopian reality that shares similarities with our own world,” stated Fender. “I wrote it a couple of years ago where there were a lot of big changes happening in both the UK and the States, I had just entered my twenties, I was anxious about the future of the world and its leaders, and it didn’t help that I’d just read George Orwell’s 1984 at the time. As you can imagine I was pretty paranoid!”

“‘Play God’ is a satirical interpretation of power,” stated director Vincent Haycock of the 16mm black and white video. “The story is set in a dystopian world of exaggerated tropes – masculinity, domination, sexual objectification, racial profiling, and others. Each scene plays with these dangerous fictions – overt ideas of power and fear. In the end, we break the 4th wall, and the character is observed as nothing more than a player of a game. I wanted to blur the line between fiction and reality as a way to express the everyday ways we all play god.”

Sam Fender
Tour Dates

2/25 – Gorilla – Manchester UK SOLD OUT
2/28 – Electric Brixton – London UKSOLD OUT
3/11 – Moroccan Lounge – Los Angeles, CA
3/12-16 – SXSW – Austin, TX
3/18 – Horseshoe – Toronto, ON
3/20 – Rough Trade – New York, NY
5/2 – Ritz, Manchester, UK SOLD OUT
5/3 – QMU, Glasgow, UK SOLD OUT
5/6 – Shepherds Bush Empire, London UK SOLD OUT
3/10 – The Institute, Birmingham, UK SOLD OUT
3/12 – Lemon Grove – Exeter UK
3/13 – SWX, Bristol UK SOLD OUT