Salute Shares New Single “maybe it’s u” Sam Gellaitry

Salute Shares New Single "maybe it's u" Sam Gellaitry
salute Photo by Dan Franco

Vienna by way of Manchester DJ and producer, salute, returns for a collaboration with Scottish producer and singer Sam Gellaitry on a new single “maybe it’s u.” This latest offering follows previously released tracks “saving flowers” (with Rina Sawayama) and “system”, all of which will be included on salute’s forthcoming album TRUE MAGIC due July 12th on Ninja Tune. “maybe it’s u” features slick vocals for the first time from Sam Gellaitry alongside lush production, while providing glimpses of the musical range TRUE MAGIC has in store. Alongside Sam Gellaitry and Rina Sawayama, the album is set to feature Disclosure, Empress Of, Karma Kid, and Léa Sen, among others.

TRUE MAGIC sees salute embrace a more collaborative approach, renting a house in the countryside to work on the album with their peers. “I took a pop approach to the record,” says salute. “I went in quite blindly just with some loops and ideas but there’s much more of a focus on songwriting and collaboration on this album. In dance music there always seems to be this focus on doing everything yourself but I wanted to get a team around me to develop the ideas I had. One thing I’m really proud of is how organic the work with the collaborators is. I’ve managed to get such a breadth of amazing people on the record.”

Taking aesthetic and auditory inspiration from old Japanese car adverts, which salute spent hours trawling through YouTube archives to find, they developed a concept for the album of driving an old JDM (Japanese Domestic Market) car in a race called TRUE MAGIC. “Watching old TV recordings my parents made on VHS led me to comfort watch old ad compilations on Youtube” they commented, “then eventually old car ads, and finally I stumbled upon old Japanese car ads through a rabbit hole.” This highly visual concept helped propel the sonics of the album forward and give the album a sense of driving momentum.

Upcoming Live Dates

06/02 – Dublin, Ireland @ Forbidden Fruit
06/09 – Manchester, England @ Parklife
07/28 – London, England @ Junction 2
08/02 – Copenhagen, DE @ O Days
08/03 – Vienna, Austria @ Paradies Garten
08/10 – Barcelona, Spain @ Brunch
08/11 – Amsterdam, Netherlands @ Loveland
08/16 – Hamburg, GER @ Dockville
08/22 – Lincoln, England @ Lost Village
06/09 – Dhermi, Albania @ ION



Looking for something new to listen to?

Sign up to our all-new newsletter for top-notch reviews, news, videos and playlists.