Rina Sawayama Shares “Bad Friend” Video

Rina Sawayama has shared her new video for "Bad Friend"
Rina Sawayama "Bad Friend" video

Rina Sawayama has shared her new video for “Bad Friend.” Directed by Ali Kurr, “Bad Friend,” features Rina, as she is transformed into a seemingly reserved gentleman who, after numerous bar pours, is pushed to a violent edge. The video is the fourth from the album following “XS,” “Comme Des Garçons” and “STFU!”

Rina shares about the video, “The ‘Bad Friend’ video was one of the last videos we shot before UK lockdown with director Ali Kurr (‘STFU!’, ‘XS’). We had so much fun making this, as it was my first time doing stunts and being in prosthetic makeup. The song is about the heartbreak of losing a friendship and realizing that you were the cause of the breakdown. When you hear the song this is not the video you imagine – but that’s exactly what we wanted. The music video is a reimagining of the themes in ‘Bad Friend’; of longing, loss, self hate and ultimately self love. Choosing a slow, film noir style focuses all the attention on performance and acting, which was definitely very daunting but I had so much fun making a video that is so wildly different from my previous videos.”

SAWAYAMA includes a diverse range of tracks, from the nu metal smash “STFU!,” to the club banger “Comme Des Garçons” and the track “Chosen Family,” her ode to the LGBTQ+ community. SAWAYAMA is an album that encompasses who Rina is. She explains: “The album ultimately is about family and identity. It’s about understanding yourself in the context of two opposing cultures (for me British and Japanese), what ‘belonging’ means when home is an evolving concept, figuring out where you sit comfortably within and awkwardly outside of stereotypes, and ultimately trying to be ok with just being you, warts and all.”

Born in Japan, Rina and her family emigrated to the UK when she was five years old. During her teenage years she discovered her love of music and academics, the latter leading to a place at Cambridge University where she also began to notice the cultural differences and ostracization amongst different races. These experiences allowed Rina to carve out her own identity, entwining her culture with her western life, evolving into an artist who defines her own unique style of pop.

Rina Sawayama
Dirty Hit
Track Listing

1. Dynasty
2. XS
3. STFU!
4. Comme des Garçons (Like The Boys)
5. Akasaka Sad
6. Paradisin’
7. Love Me 4 Me
8. Bad Friend
9. Fuck This World (Interlude)
10. Who’s Gonna Save U Now?
11. Tokyo Love Hotel
12. Chosen Family
13. Snakeskin

Rina Sawayama
Tour Dates

9/20 – Glasgow, Scotland @ King Tuts
9/22 – Manchester, UK @ Gorilla
9/23 – Birmingham @ O2 Institute3
9/24 – London, UK @ Electric Brixton
10/28 – Los Angeles, CA @ Regent Theater
10/30 – San Francisco, CA @ Great American Music Hall
11/1 – Portland, OR @ Holocene
11/2 – Seattle, WA @ Newumos
11/7 – Minneapolis, MN @ TBC
11/8 – Chicago, IL @ Bottom Lounge
11/10 – Toronto, ON @ Mod Club
11/12 – Washington, DC @ Union Stage
TBC – Philadelphia, PA @ TBC
11/15 – Boston, MA @ The Sinclair
11/16 – New York, NY @ Webster Hall