“Palo Alto” by Jack River

"Palo Alto" by Jack River is Northern Transmissions 'Song of the Day'.

Jack River recently released the new single “Palo Alto” coming out on Australian label I OH YOU and Hopeless Utopian Records here in the US. The track is the second to be released from her forthcoming EP Highway Songs No.2, which is set to be released on October 7th.

Jack River is the alias of Holly Rankin who hails from Forster on the NSW Mid North Coast of Australia. Rankin describes how the song came to life:

“I wrote and recorded Palo Alto through so many times in my life that the song became a kind of folder for memories and sentiments over a long stretch of time. I started writing it in my hometown, then continued it in Sydney (my friend lived in a building called Palo Alto), and then wrote the rest in different trips to the studio.”

“It was always destined to be sun-drenched and gritty and gilded in synths and electric guitars – I wanted to find the line between the 90’s, early 2000’s and now, and blend all my dreams of a highway song into one. The moment this song came together, production-wise, it felt like the beginning of Jack River. It’s about letting go but not giving up, melancholic-but-sure endings, and people realising magic when it’s too late – even though you knew it all along.”