“No Going Back” by Yuno
Yuno was introduced to the label by Ishmael Butler of Shabazz Palaces and Digable Planets fame, who’s a member of Sub Pop’s A&R staff. Butler offers his praise, “First time I heard Yuno, I peeped, of course, that he possessed all the trappings of a great musician, impeccable taste on his riffs, songs catchy but not corny, familiar but dopely strange. There was seductive magic that I couldn’t, and still can’t put my finger on, which is the essence of his uniqueness. Kid’s a star, man.”
27-year-old Yuno’s pedigree is diverse. His parents are from the UK, and of Jamaican descent, and his musical upbringing involved a wide array of discovery mainly as a result of being part of his local skateboarding subculture. That’s what got him into music: hanging out with friends at their now abandoned mall, going to the skate shop, playing Tony Hawk’s Pro Skater video games, watching skate videos, and listening to all the music featured therein.
Yuno on his music:
“I knew in high school that I wanted to make music. When I was really young, drawing had been my thing; and in middle school I started to make videos with my friends – little skits. Then I began playing guitar.” In eighth grade, his cousin taught him how to make beats, and that’s when Yuno arguably began. His dad also bought him a $20 guitar at a flea market. Despite his mom insisting he get lessons, he taught himself by learning online guitar tabs, mostly for metal bands. He says, “I’d bring my guitar to school every day. In high school, I had a lot of friends that played guitar, as well. We would all come to school early, learn songs and play for each other in the cafeteria.”
Yuno recently announced his first-ever U.S.tour, supporting Twin Shadow, beginning April 20th in San Francisco at Popscene and ending May 2nd in Brooklyn, NY at Music Hall of Williamsburg.
Apr. 20 – San Francisco, CA – Popscene
Apr. 22 – Portland, OR – Mississippi Studios
Apr. 23 – Seattle, WA – The Crocodile Cafe
Apr. 27 – Washington, DC – U Street Music Hall
May 02 – Brooklyn, NY – Music Hall of Williamsburg
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