MS MR (Lizzy Plapinger and Max Hershenow) have announced new details of their forthcoming album. How Does It Feel, featuring the lead single “Painted,” will be released July 17 via Columbia Records.
Today, MS MR partnered premiere the music video for “Painted,” a collaboration between the band and director Tabitha Denholm (Florence and the Machine, Haim, Jessie J). “We were thrilled to work with Tabitha to bring ‘Painted’ to life in our new video,” the band says. “We were heavily inspired by Kubrick as well as the 1970s documentary ‘The Secret Life of Plants.’ Focusing on the lyric: what did you think would happen/when you put me in unnatural space, we wanted to explore the juxtaposition of natural and unnatural environments and what happens when they’re forced to reckon with one another. The end result is a virtual reality psychedelic experiment gone awry—welcome to the odyssey.”
Featuring 12 brand new songs, How Does It Feel finds MS MR returning to the bare-bones intimacy that launched the band just three years ago. Their 2013 debut Secondhand Rapture had been recorded for a few hundred dollars in spare rooms throughout Brooklyn. For How Does It Feel, Lizzy and Max returned to their old stomping grounds in late 2014, specifically the neighborhood of Bushwick, where they rented a small room to hammer out new material. For the first time, the duo teamed up with fellow musicians to co-write new songs—Tove Lo for the album’s “Pieces” and MNDR for “Tripolar.” MS MR’s drummer Zach Nicita also co-wrote and co-produced a handful of new tracks.
How Does It Feel was recorded in studios in New York and Los Angeles, including Electric Lady Studios, White Bronco Studios and the band’s own Creep City Studios. The band once again collaborated with Tom Elmhirst (Adele, Amy Winehouse, Arcade Fire, Beck) to mix the album at Electric Lady Studios.
MS MR will continue to tour the globe including festivals stops at Lollapalooza festivals in both Chicago and Berlin, Montreal’s Osheaga Festival, and Australia’s Splendour In The Grass. Details of MS MR’s fall tour will be announced in the coming days.
MS MR On Tour:
6/3 – Mendig, Germany – Rock am Ring 2015
6/4 – Berlin, Germany – Kantine am Berghain
6/5 – Nuremberg, Germany – Rock im Park 2015
6/10 – London, UK – Victoria
6/19 – Kansas City, MO – Boulevardia 2015
7/12 – Philadelphia, PA – Festival Pier (Radio 104.5 Summer Block Party)
7/22 – Melbourne, Australia – Russell
7/24 – Byron Bay, Australia – Splendour In The Grass Festival
7/25 – Sydney, Australia – Metro Theatre
7/31 – Chicago, IL – Lollapalooza
8/1-8/2 – Montreal, QC – Osheaga
8/7 – Minneapolis – Target Field (96.3 Go Fest 2015)
9/12-13 – Berlin, Germany – Lollapalooza