“Luxury” By Gold Record

"Luxury" by Gold Record is Northern Transmissions Song of the Day. The track is off the band's forthcoming release New Love, out March 16th
"Luxury" by Gold Record

Gold Record is a pop music collective created by lifelong friends Noah Clark, Evan Michalski, & Ryan McKone. Today the Albuquerque / Bay Area-based pop group are pleased to share their latest single “Luxury,” the first lead-single from Create New Love, out March 16th.

Gold Record’s bassist Evan Michalski on “Luxury:”

“This was one of those fun songs that built itself up through the groove.” There was something so hypnotic, funky, and wonderful about the feel, that it’s like a song magically appeared around it. By the time we added sax decoration and Ryan put in this 90’s boy band hook in the middle – it was basically a print. The song ended up hitting all of our marks: a little bit silly, catchy, fun, and very earwormy. There was also a funny juxtaposition writing a song called ‘Luxury’ in the height of lockdown when we’d essentially been wearing pajamas for the past five months.”

Gold Record’s Noah Clark recalls, “It all started on the piano.” He adds, “I let that melody bounce around in my head for a few weeks before I put words to it. Normally I am all about the decorations (harmony and countermelody), but this little motif just sounded so perfect to me as consonant. So it just built up as a unison melody over the drums. When something is overly simplistic, I feel like it is by rule a bit audacious. Like, there’s nothing else to it…deal with it. I can’t think of anything more audacious than redefining a word for yourself that already holds meaning to everyone else. It’s purposefully silly. And… in earnest, this song is just an impression of everything I loved about “The Miseducation of Lauryn Hill”. No one else will hear that, but that’s what it is to me.”
Create New Love was mixed by up-and-coming, Los Angeles-by-way-of-Australia mixer Matthew Neighbour, the latest release melds Gold Record’s sound into an ocean of groove. “Matthew has magic powers of bringing out the beat of these songs and really letting it lead the way” shares bassist Evan Michalski. “We basically just gave him our three favorite songs and told him to go nuts”.