Jake Luppen (Hippo Campus), has shared “May,” the lead single off his forthcoming debut self-titled release. The album comes out on October 9, via Grand Jury Music. Lupin was produced by BJ Burton (Bon Iver, Low, Charli XCX). In explaining the track, Luppen tells us, “I had been clinging to the past in my relationship at the time, grappling with the realization that our young expectations of what our future should look like might not actually work out. Or rather shouldn’t work out. This song focuses on coming to terms with that.”
The video, a rotoscoped fever dream befitting the song’s kaleidoscopic energy was made by animation guru Adam Fuchs. Known for his work as creative director at Adult Swim, he has also collaborated with Captain Murphy, Skrillex, Neon Indian, Holy Ghost!, Little Dragon and more. Fuchs says “May is a beautifully crafted colorful song with peaks and valleys that aren’t so common and yet extremely creative. I wanted to capture that same feeling visually. At times, Lupin is lost in a vivid chemical formation of boiling uncertainty and yet being able to embrace who he is.”
Lupin was mainly created, in breaks during a run of 112 shows for Hippo Campus’ Bambi from 2018-2019, Lupin was an unexpected path to confidence. It also offered an escape from the grind of endless touring and a way for Luppen to process major and stressful life events directly through songwriting. Like “Vampire,” which, despite its lilting undulating synths, was written by Luppen after a CT scan revealed an abnormal mass on his brain, leaving him under the impression he was dying. Or “Lazy,” one of the first major break-throughs of the record, which deals with depression destroying self-image and struggling to build a new support system in the wake of a break-up.
Pre-save/Pre-order Lupin LP, out 10/9 on Grand Jury Music here