“Starting Easy Sound seemed to happen almost on its own,” says label GM Stephen Brower. “I’ve loved these bands for years, and in the last year or so, they all starting hitting my orbit over and over, whether it was seeing Vetiver and Howlin Rain together last New Year’s, Papercuts at Eric’s Huichica Festival, or the Donkeys/Fruit Bats northwest tour last fall. And Isobel is just magic, of course. The possibility of creating a label home for (and with) what was already an amazing congregation of artists is something that just made complete sense. That I was introduced to Rodrigo Amarante and his stunning record Cavalo while trying to figure out how to do that was pure serendipity.”