Kim Gordon will release her third solo album, PLAY ME, on March 13th via Matador Records. The lead track “NOT TODAY” is available now, accompanied by a short film directed by Rodarte fashion label founders and filmmakers Kate and Laura Mulleavy with director of photography Christopher Blauvelt. The song brings out a poetic tension in Gordon’s voice. “I started singing in a way I hadn’t sung in a long time,” she says. “This other voice came out.”

For the video, Gordon wears a hand-dyed silk tulle dress from an early Rodarte collection, custom-made for her by the Mulleavys. “She was our idol and we vividly remember fitting the dress with her in NYC,” they said. “When we started to conceptualize the video, Kim brought up wearing the dress, which we knew was perfect for the video idea.”

Once again, Gordon worked with LA producer Justin Raisen (Charli xcx, Sky Ferreira, Yves Tumor). “We wanted to do it really fast. It’s more focused, and maybe more confident. I always kind of work off of rhythms, and I knew I wanted it to be even more beat-oriented than the last one. Justin really gets my voice and my lyrics and he understands how I work—that came forth even more on this record.”

The title track sets the names of Spotify playlists over a trip-hop groove. “Rich popular girl / Villain mode / Jazz in the background / Chilling after work,” Gordon intones in her sprechgesang—another ridiculous list, the edges of each phrase melted like Gordon’s dripping Noise Paintings, representing the tyranny of frictionless culture. “It’s sort of part and parcel of the convenience culture that we live in, where our choices are kind of curated all the time,” Gordon says. “Things are branded in a way that tries to predict what your mood is before you have a mood. I find that interesting, and also really offensive.”

KIM GORDON
PLAY ME
Tracklist
MATADOR RECORDS

PLAY ME
GIRL WITH A LOOK
NO HANDS
BLACK OUT
DIRTY TECH
NOT TODAY
BUSY BEE
SQUARE JAW
SUBCON
POST EMPIRE
NAIL BITER
BYEBYE25!

Pre-order Play Me by Kim Gordon HERE