This summer, rapper, media personality, and now soft rock singer, Shad released a surprise album under the name Your Boy Tony Braxton. Today, he’s sharing the video for the If-era Janet Jackson-inspired track “Kick”.
The video, directed by Sammy Rawal, was inspired by “the iconic videos of Lisa Lisa & Cult Jam in the 80s” and features a dance circle at a house party. “The idea was to capture that aesthetic and pacing but infuse it with more contemporary elements.” Rawal continues, “the finished video reads as a mashup between old and new.”
“[Lisa Lisa & Cult Jam’s] “I Wonder If I Take You Home” video was the main inspiration. Also Janet videos,” says Shad. “I like how the retro-vibe and playfulness of the song/video play alongside lyrics about desiring to mature.”
Your Boy’s also taking this show to the stage for string of dates at Toronto’s Mod Club on Dec 8, 9, and 10 with Tokyo Police Club.
Recorded in the spring of 2014 with frequent collaborator Matthew Johnston in his guest bedroom, Shad claims the musical inspiration for Adult Contempt comes “from the first things I ever heard on the radio. Vague memories of Michael Penn, Terence Trent D’arby, The Cure, Bryan Adams, Janet Jackson, and others that evoke a smile and a nostalgic sense in me. Lyrically, I have some fun here and there but a lot of the lyrics are just honest, simply-put musings – grappling with insecurity, love, and trying to become a better person.”