KAYMA is the project of the Israeli artist Ori Toledano. Known for his work commercial music for (Pepsi, Subaru, Intel, Soda Stream, Fiverr). Today, he is sharing his first solo project, via ANOVA Music. Today he has shared his new single/video “Onsitelover.” The song is all about our relationship with the digital world and technology, and how dependent we have become on it.
Ori’s decision to move from the backstage into the spotlight came after a long creative depression. “I was overwhelmed by the amount of content out there and had nothing to add to it. The more I chose to live life comfortably and in a way “passively”, the more confused I got. It felt like I was a prisoner of my own mind. It took some time till it came clear that the way out was all in. diving into my deepest thoughts, facing the doubts i’ve been carrying and lifting them up to the surface by writing with intent to distribute, was a turning point into recovery.”
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