July Talk announce New Album ‘Pray For It’

July Talk have announced their new full-length Pray For It
July Talk 'pray For It'

July Talk have announced their new full-length Pray For It, will drop on July 10, 2020 (via Sleepless Records in Canada and BMG worldwide). Pray For It was produced by Burke Reid (Courtney Barnett, The Drones, Julia Jacklin), Graham Walsh (Holy Fuck, Metz), David Plowman (Brendan Canning, Young Clancy, Michael Rault), Milan Sarkadi (Mute Choir, Said The Whale) and Ben Fox (Film Composer). It was mixed by Rob Schnapf (Beck, Cat Power, Andy Shauf). Today, the band have shared a video directed by Norah Sadava for the Title-track

The album described by the band, is about breaking patterns of action and reaction. Conflict, a major theme throughout, drives the story behind the steel-toed shoegaze swoon of “Pay For It,” out today. “I wrote this song after a group of men violently attacked my friends and bandmates in a fast-food restaurant one late summer night. Their rage erupted quickly and violently, like an old habit,” shares July Talk’s Leah Fay. “This song gave me a chance to reimagine the experience with a sense of agency, to tell it like it is, like it always has been. If we question our ingrained habits which recycle states of violence, greed, destruction and hate, we can disrupt these toxic patterns and heal.”

Norah Sadava’s video, a swooping emotional survey of consequences and responsibility. Originally inspired by a Roy Scranton quote about living ethically, the video is unavoidably reframed by current events: “Five weeks ago we wrapped a music video shoot. The lyrics, the images, the concept…it contextually lived in that moment and meant something personal and specific. Four weeks ago we were editing the video. The lyrics, the images put in sequence… the context had slightly shifted. The meaning of a face mask had changed. The connotation of two hands touching had changed. Two weeks ago crowds of people, a hospital….all carried new meaning. Today we are releasing this video. The news around the world is changing so rapidly that it’s hard to know what these images will mean today, tomorrow, next week,” Sadava reflects.

July Talk
Pray For It
Sleepless Records/BMG

1. Identical Love
2. Good Enough
3. Life Of The Party
4. Pretender
5. Pay For It
6. Champagne w/ James Baley + Kyla Charter.
7. Friend Of Mine
8. The News
9. Governess Shadow
10. See You Through
11. Still Sacred