Jorja Smith unveiled a new video clip for “The One.” The song is off her her current release and Mercury Music Prize-nominated album, Lost & Found. Directed by Hector Dockrill (Pulse Films)- who also directed the visual for Jorja’s previous single “Beautiful Little Fools”- the video sees Jorja desperately trying to leave a lover and relationship that she knows isn’t right; but always being pulled back in. Eventually finding the strength to leave, the visual ends on an empowered and beautiful moment of true emotion.
Director Hector Dockrill on the video:
“The track really inspired me to try and visualise what it’s like to keep getting pulled back into a relationship. With the concept I wanted to leave the question, “what has happened?” I also felt the video should be beautifully simple to let Jorja’s incredible energy and performance drive the video, which she naturally did.”
Jorja Smith arrived onto the scene in 2016 with her debut single “Blue Lights”, Smith went on to support Bruno Mars on the US-leg of his world tour, collaborated with global Drake (‘More Life’) and also co-wrote “I Am” – her solo single on the Black Panther soundtrack – with the man himself, Kendrick Lamar. Kicking-off 2018 as BRITs Critics’ Choice winner, she followed with her sensational single “Let Me Down”; which featured an emotion-filled rap from British MC Stormzy.
Live North American Dates
12/8 Nashville, TN @ Cannery Ballroom
12/9 Atlanta, GA @ Tabernacle
12/11 Washington, DC @ Fillmore
12/12 Baltimore, MD @ Rams Head Live
12/15 New York, NY @ Hammerstein Ballroom – SOLD OUT
12/16 Boston, MA @ House of BluesBoston – SOLD OUT
12/18 Montreal, QC @ Mtelus – SOLD OUT
12/19 Toronto, ON @ Rebel – SOLD OUT