“If You Only Feel It Once” by Bleach Lab

Bleach Lab have shared the title track and a new video from their forthcoming third EP, If You Only Feel It Once, out November 4th via Nettwerk records, “If You Only Feel It Once” follows previous singles “Obviously,” and “Take It Slow”. The band have spent the Summer appearing at UK festivals, and will cap off the year with a run of headline dates including a show at London’s Lafayette on November 11th.

The band’s single ‘If You Only Feel It Once’ explores one of the EP’s overarching themes; searching for the nostalgic feeling of home in other people and places. Frontperson Jenna Kyle explains; “The lyrics cover a lot of themes of finding a home, feeling safe, finding your way in life and feeling like you’re running out of or wasting your time on the wrong things or people. It’s an inner dialogue with yourself, and in my opinion ‘it’ is subjective and could mean a number of things depending on the listener. However, to me, ‘it’ is referring to ‘home’ i.e. if you only feel home once. It is quite a low mood track and there are quite obvious themes of depressive thoughts and some quite dark lyrics, however it’s self reflective and is meant to be somewhat encouraging.”

The track comes accompanied by a new video directed by Tom Walder of 84 Films which visually references the song’s thematic core, shot in and around places that held a sense of reminiscence for the band. Jenna elaborates “We filmed the video mostly in Buckinghamshire, where Josh and I grew up. We wanted to reflect that in the journey that we took throughout, the idea of people always searching for somewhere to settle, so the landscapes in the video are extremely nostalgic and have that warm feeling of home for us.”

As well as magnetic frontperson Jenna Kyle, Bleach Lab is comprised of drummer Kieran Weston with his love for ethereal pop, guitarist Frank Wates’ knack for crystalline, dream-pop and bassist Josh Longman’s driving consistency and collaborative lyric work. 2021 saw the four-piece make their mark with the release of their first two EPs, A Calm Sense of Surrounding and Nothing Feels Real, the latter produced by Stephen Street (The Cranberries, The Smiths, Blur). With one eye cast towards the band’s enduring 90s influences present in previous releases, If You Only Feel It Once drives the bands vision forward – delving deeper into poppier, more modern sounds. It’s through this dichotomy that Bleach Lab shine, achieving their intention alongside producer Duncan Mills (Peace, The Vaccines, Jake Bugg).

Bleach Lab 2022 Tour Dates

03 November | Bristol | Exchange – Headline show
04 November | Southampton | Heartbreakers – Headline show
05 November | Brighton | Mutations Festival
11 November | London | Lafayette – Headline show

Pre-order If You Only Feel It Once by Bleach Lab HERE


Looking for something new to listen to?

Sign up to our all-new newsletter for top-notch reviews, news, videos and playlists.