Hinds, recently released The Prettiest Curse, the full-length is now available via Mom + Pop. Yesterday, the Madrid band treated fans with a new video for “Burn” and celebrated its release with fans over a video premiere party. On the video for “Burn,” the band says, “Burn’ is about inner strength, overcoming what’s ugly, making it yours and owning it. this song is the rage you feel after you fall or when you fight against something that feels out of your hands. this song is about cleaning yourself of old habits, of vice and trauma before you stand up and keep fighting again. this song is about making your skin thicker so it doesn’t break that much. cause as musicians, we work with our feelings. and that’s why it hurts so much to have to learn how to feel without a heart.
he Prettiest Curse, Hinds take a quantum leap forward as a band and shrug off any remaining lo-fi accusations, finally harnessing the full extent of their pop prowess and unleashing songs which sound bigger, bolder, and more complex than anything they have done before, while still remaining true to their girl-gang, garage rock roots. “We have this incredible job, but it’s really transformed the way we live,” says Carlotta Cosials, explaining the album title. “We know we’re not going to stop, so we’ve decided to embrace it—to see this curse as something pretty.” Featuring songs performed in Hinds’ native tongue for the first time, The Prettiest Curse was produced by Jennifer Decilveo (Porridge Radio, Michelle Branch) and mixed by Emily Lazar (Morrissey, Depeche Mode. The Arcade Fire).
“The Prettiest Zoom,” which included both band + producer Jennifer Decilveo for a Q&A.