Genesis Owusu Shares “Gold Chains”

Genesis Owusu Shares new video for "Gold Chains." The track is off the Australian artist's forthcoming release Smiling With No Teeth
Genesis Owusu "Gold Chains.

Genesis Owusu is The Ghanian-born, Australian rapper, who creates a different type of R&B and hip-hop. Today, he has shared a taste his music, with a video for “Gold Chains.” The track is lifted off his debut album, Smiling With No Teeth, due out out on March 5, 2021 via House Anxiety/Ourness). The video was directed by Riley Blakeway. The video furthers the track’s luxurious and rich tones, simulating the spectacle of suffering to break one’s self-commodification. Owusu lays displaced alongside a haze of monochromatic 70’s meeting stylised 2000’s gold chains and confetti, as he falls further down the rabbit hole of loneliness.

“‘Gold Chains’ got me thinking about the flaws of being in a profession where, more and more, you have to be the product, rather than just the provider of the product, and public misconceptions about how luxurious that is,” notes Owusu. “Lyrically, it set the tone for the rest of the album.” On the video, he tells The FADER, “The video is about the hollowness of a lot of the things we hold as idols. The shiny things that get made to look like goals from the outside looking in, but in reality won’t be the source of happiness that we’d hoped for. The gold chains become shackles.”

Smiling With No Teeth will be released by influential tastemaker imprint House Anxiety (King Krule, Courtney Barnett, Vagabon, Hazel English and more) and Australian label Ourness. On the heels of the album release, Owusu and his Goon Club crew are also preparing for an extensive spring tour throughout Australia.