Feist Debuts “Of Womankind” Video

Feist Debuts “Of Womankind” Video
Feist photo by Mary Rozzi

Feist unveiled a video for “Of Womankind”, a track from her new album Multitudes, using footage filmed during her current Multitudes World Tour which reaches Europe later this week. The European dates include Feist’s first UK shows in six years at London’s Roundhouse on September 9th and Manchester O2 Victoria Warehouse on September 11th.

“’Of womankind’ was written in that outer eyes closed/ inner eyes open mindstate that songs sometimes arrive through and came in a heap late one night. In the morning I listened as if someone else had left it on my 8 track and it seemed to me that it was a cross-generational conversation.

I felt it to be what people who have been around doing life for a while might have to tell people who are lighter on their feet, fresher on their journey. Like where to exercise caution, when to look up and try to fathom the system you operate within and reach for who can help you there. A nudge to not to isolate too hard, to murmurate!

And in parallel, what someone unfettered by the fatigue of experience might have to tell about living from a newness unburdened by obligation to memory…. 18-year-olds and 80-year-olds deciding to be equals, with natural and necessary mettle on both sides.

Maybe this rose out of my subconscious in the wee hours because I have a little girl, and her very existence slides me deeper down the timeline. And so I think about what to keep carrying and what to let go for this next leg of the journey.

The word Womankind felt like an open hand, like a simple antidote to the baked-in assumption that the umbrella we all belong under is mankind’s umbrella. To just call the umbrella something else and see what it feels like to be ourselves in a new light.”

This video, shot by Colby Richardson, Sara Melvin and Julia Hendrickson, edited by Julia Hendrickson and produced by Sara Melvin, was stitched together from footage of the Multitudes tour of the North America this May.

Multitudes was the first live show to be designed with 360-degree immersive sound incorporated into the production. The album was also recorded with immersive sound designed into its production – in pristine audiophile grade Dolby ATMOS – by multi-Grammy nominated producer-engineer Robbie Lackritz.

Says Feist: “After a springtime of zigzagging the East Coast with intermittent blasts of festivals in between lake swimming and bonfires all summer, we’ll be crossing the Atlantic for a run in the Fall. Please come and surround me in the round – and I’ll surround you with an array of speakers.”

Largely written and workshopped during an intensely communal experimental show of the same name through 2021 and 2022, the songs on Multitudes developed in parallel with and were deeply influenced by the mutuality of the unconventional experience. The Multitudes live production, developed by Feist with legendary designer Rob Sinclair (David Byrne’s American Utopia, Peter Gabriel, Tame Impala), involves a subtle disarming of normalized conventions between performer and observer.

Recorded in a bespoke residential studio in the California Redwoods, Multitudes was produced by Feist with longtime collaborators Robbie Lackritz (The Weather Station, Bahamas, Robbie Robertson) and Mocky (Jamie Lidell, Vulfpeck, Kelela), with additional production by Blake Mills (Bob Dylan, Fiona Apple, Perfume Genius) on “Borrow Trouble”, “I Took All My Rings Off”, “Of Womankind”, and “Become the Earth”.

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