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Today, Elliphant premiered the new video for her anthemic new single “Purple Light,” a creative collaboration between the Scandi singer and the legendary style publication i-D.
In the video, The Stockholm-born Elliphant (real name: Ellinor Olovsdotter) emerges from the purple light of the club after a night of dancing. The impeccable Doja Cat drops in for a verse towards the end of the song. With dreamy, hippie styling from Stella Greenspan, direction by Ellish Bahl, and with Sing Howe Yam as director of photography, this reggae-pop tune is all about good vibes.