Efterklang Release “Hold Me Close When You Can” Video

Efterklang have shared a new video for "Hold Me Close," the track is off the band's forthcoming release Windflowers
Efterklang have shared a new video for "Hold Me Close"

Today Efterklang have shared a track off their forthcoming release, Windflowers, with a video for “Hold Me Close When You Can” the full-length is due out on October 8th, 2021 via City Slang (Caribou, Pom Pom Squad).

“Hold Me Close When You Can” was first released through Efterklang’s Developed platform in May 2021 as the first in a series of collaborative events – the second starts this Wednesday, September 22nd. For 5 days fans and friends were invited to collaborate by responding to the song using their eyes and cameras while listening to the song. In total more than 800 people from 49 different countries co-created this video by taking photos while listening to the song. All these photos now form the music video for ‘Hold Me Close When You Can’. The photos have been put together to the music by editor Matt Felstead and the director credit is shared by all contributors.

Commenting on the video, the band said: “Efterklang Developed and the video for “Hold Me Close When You Can” is not about presenting our music in the most impressive and flashy way, it is about collaborating. It’s something we realise has become centre of how we operate as a band. We want to create together with the listeners and concert attendees and we keep searching for ways of doing this.

After so much distance and time away from everyone who listens to our music it felt great to do something different with the purpose and potential of bringing people closer together. We built a WebApp called Efterklang Developed with Arnold & Michael, who run MARRIAGE in London. In the App you hear a new song for the first time before it’s official release, and at the same time you respond by taking photos, of whatever you want to capture at that moment. So all of the photos are taken by close to 1000 of strangers who all where listening to Hold Me Close When You Can, and now they’ve become the video for that same song. We loved the simplicity and the symmetry of it, and we were excited to see how people interpret the music through their own reality, it was amazing to see what everybody gave to each other.”

Efterklang
Windflowers
track list:

1. Alien Arms
2. Beautiful Eclipse
3. Hold Me Close When You Can
4. Lady Of The Rocks
5. Dragonfly
6. Living Other Lives
7. Mindless Center
8. House On A Feather
9. Åbent Sår (Feat. The Field)

Efterklang
Tour Dates

2021
Oct 14 Malmö, SE – Babel – Tickets
Oct 16 Gothenburg, SE – Pustervik – Tickets
Oct 17 Stockholm, SE – Slaktkyrkan – Tickets
Oct 19 Bergen, NO – Kulturhuset – Tickets
Oct 20 Oslo, NO – Blå – Tickets
Oct 22 Helsinki, FI – Kuudes Linja – Tickets
Oct 23 Tallinn, EE – Kino Sõprus – Tickets
Oct 24 Cēsis, LV – Cēsis Concert Hall
Oct 25 Vilnius, LT – Kablys + Kultūra – Tickets
Oct 27 Lodz, PL – Art Kombinat / Monopolis – Tickets
Oct 28 Wrocław, PL – Concert Hall of Radio Wrocław – Tickets
Nov 17 Aarhus, DK – Musikhuset Store Sal – Tickets
Nov 18 Odense, DK – Magasinet – Tickets
Nov 19 Aalborg, DK – Musikkens Hus – Tickets
Nov 21 Copenhagen, DK – Operaen – Tickets
2022
Jan 28 Leeds, UK – Howard Assembly Room – Tickets
Jan 29 Newcastle, UK – Sage Gateshead – Tickets
Feb 16 Hamburg, DE – Uebel & Gefahrlich – Tickets
Feb 17 Nürnberg, DE – Z-Bau – Tickets
Feb 18 Berlin, DE – Metropol – Tickets
Feb 19 Prague, CZ – Meet Factory – Tickets
Feb 21 Vienna, AT – Theater Akzent – Tickets
Feb 22 Budapest, HU – Akvarium Klub – Tickets
Feb 23 Ljubljana, SI – Kino Siska – Tickets
Feb 24 Munich, DE – Strom – Tickets
Feb 25 Bologna, IT – Locomotiv Club – Tickets
Feb 26 Zürich, CH – Bogen F – Tickets
Mar 01 London, UK – EartH – Tickets
Mar 02 Manchester, UK – Gorilla – Tickets
Mar 03 Bristol, UK – St. George – Tickets
Mar 04 Paris, FR – Café de la Danse – Tickets
Mar 05 Brussels, BE – Orangerie Botanique – Tickets
Mar 06 Eindhoven, NL – Paterskerk – Tickets
Mar 08 Amsterdam, NL – Zonnehuis – Tickets
Mar 09 Cologne, DE – Kulturkirche – Tickets

Mar 28 – Los Angeles, CA – Lodge Room
Mar 29 – Oakland, CA – The New Parish
Mar 31 – Portland, OR – The Old Church
Apr 1 – Seattle, WA – Crocodile
Apr 2 – Vancouver, BC – Hollywood Theatre
Apr 5 – Chicago, IL – Sleeping Village
Apr 6 – Toronto, ON – The Drake
Apr 7 – Montreal, QC – La Sala Rossa
Apr 8 – Brooklyn, NY – Elsewhere (Zone One)

Pre-order Windflowers by Efterklang HERE