Earl Sweatshirt has dropped a new video for “Crisco,” the clip arrives after the release of his new album Live Laugh Love. The visual addresses what fans and media had already noted: an impostor, not Earl himself, took the mic to perform at his album listening party. “CRISCO” offers the inside scoop on the stunt.

Live Laugh Love by Earl Sweatshirt is now out now via Warner Records/Tan Cressida. The project reveals a new dimension of Earl’s artistry, marking a striking evolution from the raw isolation of “I Don’t Like Shit, I Don’t Go Outside”.

“CRISCO” starts out with the energy of a Saturday night before landing in a moment of sobering Sunday morning vulnerability. “It’s the most human verse I’ve written,” he says, reflecting on lines like, “I got the failure beaten out of me. It wasn’t even an option.” This honesty cuts through the album’s dream logic, giving listeners not just a window into Earl’s mind but also into the context that surrounds his life lessons.

Across Live Lough Love, “Gamma (need the Love)”, lyrics reference the late Dave Trugoy (Plug 2) of De La Soul, whose passing Earl says frames the album in its timing and his intentions as an artist—to be self aware and comfortable in his cis black masculinity, but also to be creative, funny, and to strive for greatness. A prophetic line about Roy Ayers follows with uncanny foresight. Tarot imagery—like the Eight of Cups—entered his writing before he consciously understood its spiritual meaning, only to find later that the card’s symbolism carried his intended message: the importance of walking away from what’s no longer serving you, moving on, and being grounded in the mundane. “That’s what growth is,” he reflects. “You can get woo-woo and heady about things, but you still have to change diapers.”

“Music is the thing I’m the most leave it cleaner than you found it about,” he explains. He’s critical of the complacency that can come with success: the yes-men, the perks, the comfort. “If you’re not hard on yourself as an established artist, it atrophies you. If you’re not resilient about the play of this shit—the core essence—your art becomes what it is: widely accepted but not challenging.”

Earl Sweatshirt
Live Laugh Love
Warner Records / Tan Cressida

1. gsw vs sac
2. FORGE
3. INFATUATION
4. Gamma (need the <3) 5. WELL DONE! 6. Live 7. Static 8. Crisco 9. Tourmaline 10. Heavy Metal aka ejecto seato!

Order Live Laugh Love by Earl Sweatshirt HERE