SOAK has released a video for “Déjà Vu,” the lead first single off her new album, Grim Town, out April 26th on Rough Trade Records. Director Brother Willis — whose credits include recent videos for Parquet Courts and Beirut — calls the “Déjà Vu” video “a looping, nonsensical, Lynchian dream,” and explains further that his goal “was to make a disconnected and confusing performance video, one that recasts Bridie as both performer, then observer, and back and forth in dreamlike messiness.”

Grim Town sees Bridie tackling everything from long-distance love, depression, divorce and social anxiety to the changing modern landscape (sexually, politically, emotionally) with unflinching honesty. An acceptance of the jumble of emotions that makes you ‘you’ emerges as the ultimate message of the album, with its suitably placeless universe in which everybody’s personal Grim Town looks different, but everybody’s matters.

SOAK Live
03/11 – Austin, TX – Reeperbahn Showcase @ Palm Door (11pm)
03/12 – Austin, TX – ATC Live Showcase, British Music Embassy @ Latitude 30 (9pm)
05/03 – Liverpool, UK @ District
05/06 – Kendal, UK @ Kendal Library
05/10 – Manchester, UK @ Band on the Wall
05/11 – Leeds, UK @ The Wardrobe
05/12 – Glasgow, UK @ King Tut’s Wah Wah Hut
05/14 – Birmingham, UK @ Hare & Hounds
05/15 – Oxford, UK @ O2 Academy Oxford
05/16 – Bristol, UK @ Thekla
05/17 – London, UK @ Islington Assembly Hall
05/19 – Brussels, Belgium @ Botanique – Rotonde
05/20 – Amsterdam, Netherlands @ Bitterzoet
05/22 – Hamburg, Germany @ Prinzebar
05/23 – Berlin, Germany @ Privatclub
05/24 – Cologne, Germany @ Artheater
05/28 – Cork, IE @ Live at St Lukes
05/29 – Limerick, IE @ Dolans
05/30 – Dublin, IE @ Button Factory
05/31 – Derry, UK @ The Glassworks
06/08 – Los Angeles, CA @ The Echo
06/09 – San Francisco, CA @ Café du Nord
06/11 – Portland, OR @ Doug Fir
06/12 – Seattle, WA @ Barboza
06/14 – Minneapolis, MN @ 7th Street
06/15 – Chicago, IL @ Schubas
06/17 – Toronto, ON @ Velvet Underground
06/18 – Montreal, QC @ Le Ritz
06/19 – Boston, MA @ Great Scott
06/21 – Brooklyn, NY @ Music Hall of Williamsburg