CHAPPO Premiere Exotic Video for ‘Mad Magic’ Through Gigslutz


‘Mad Magic’ is the latest single release from New York based indie rock band CHAPPO and was released on 22nd January 2016 via Caroline International. It’s the second single to be taken from their second album ‘Future Former Self’, which was also out on 22nd January 2016.

Rene Cogito has left his wife back home traveling to a black hole hoping to save mankind. ‘Mad Magic’ is a trip into the transparency of time as darkness surrounds Rene’s field of vision. Vivid images, memories, and sensations overwhelm him as the constancy of the sun fades in his peripheral. When did that moment happen? Was it today, yesterday, or has it happened yet? Will he preserve his mental acuity or will madness creep into his psych?

Rene’s journey is part of a surreal narrative that runs throughout the album; a cosmic body of work where the members of CHAPPO explore the abstract nature of time and the experience it has on the perception of reality. In CHAPPO’s world, the concept of time is twisted hopelessly out of focus. Like Rene, the character at the centre of this interstellar journey that is ‘Future Former Self’, the band seems to have recently travelled back from a distant black hole, bringing with them a kaleidoscope of new and mesmerising sounds.

CHAPPO’s releases have been well received and found early radio support from the likes of John Kennedy, Simon Raymond, Jim Gellatly and Charlie Ashcroft to name a few, and support from Mojo, FAME Magazine, We Close Tonight, and Howl & Echoes.

‘Future Former Self’ was released on 22nd January 2016 via Caroline International, and can be purchased from CHAPPO’s digital store, along with other goodies such as signed vinyl and CDs, T shirts and much more. You can visit at the link below.

CHAPPO were formed in the East Village of New York in 2009 and have since built an enthusiastic and rambunctious following. Splitting the difference between the guitar-driven psychedelia of ‘60s west coast rock and the spiritual witch doctor moonshine of Dr. John, they tour constantly and have supported the likes of Of Montreal, Big Data, Imagine Dragons, The Flaming Lips. They will be touring the UK and Europe in spring of 2016, including Dot to Dot Festival, The Great Escape Festival and a headliner at The Barfly. Further dates to be announced in due course.

CHAPPO’s music has featured in a load of syncs including ads Apple iPod Touch, Macy’s and Sears and the TV programmes ‘90120’ HBO’s ‘Hung’ and NBC’s ‘Up All Night’.

“The Mad Magic video was a collaboration with director Natalie Cleveland, whose prism photography was inspiration into the parallel universe of Future Former Self, playing with light auras and refraction she introduces three women as one who radiates across time and dances through alternate dimensions.”