CHAI have dropped a new single/video, “Maybe Chocolate Chips” (Feat. Ric Wilson). The track, is off their forthcoming release, WINK, available May 21st, 2021 via Sub Pop. Bassist/lyricist YUUKI wanted to write a self-love song about her moles: “Things that we want to hold on to, things that we wished went away. A lot of things happen as we age and with that for me, is new moles! But I love them! My moles are like the chocolate chips on a cookie, the more you have, the happier you become! and before you know it, you’re an original♡”
Chicago rapper Ric Wilson, who they initially connected with at the 2019 Pitchfork Music Festival, brings smooth vocals over a laidback beat and whirring, dreamy synth. A community activist and artist based on the Southside of Chicago, he got his start with the legendary Young Chicago Authors, the Chicago-based storytelling and poetry organization which helped launch the likes of Noname, Saba, Jamila Woods, Chance The Rapper, Vic Mensa, Mick Jenkins, and many others. He’s also featured in the accompanying video, directed by Callum Scott-Dyson, which is made of fun collages and video clips in classic CHAI style. Ric added: “Super in love with this new song with CHAI, a song about loving yourself & understanding your beautiful no matter what oppressive societal norms are telling you is beautiful. I hope folks can wake up and jam this while they make their coffee, or enjoy just sitting outside an open field. This year we’ve all spent a little more time with ourselves, let’s find the beauty in it.”
CHAI elaborates on the video: “This music video is the perfect visual for ‘Maybe Chocolate Chips.’ It was our first time working with Callum and the result (animation, etc.) was something we’d never tried before! Callum actually reached out to us for this but we loved how his work featured grotesque but cute components and tons of fantasy so our vision for this was in line. ♡⭐️^o^♡ Your mole is actually a Chocolate Chip! But you knew that already right?!♡⭐️♡”
CHAI is made up of identical twins MANA (lead vocals and keys) and KANA (guitar), drummer YUNA, and bassist-lyricist YUUKI. The quartet have toured with Whitney and Mac DeMarco. CHAI spent 2020 as an opportunity to shake up their process and bring their music somewhere thrillingly new. Having previously used their maximalist recordings to capture the exuberance of their live shows, CHAI instead focused on crafting the slightly-subtler and more introspective kinds of songs they enjoy listening to at home—where, for the first time, they recorded all of the music.
pre-order Wink by Chai via Sub Pop HERE