CHAI have shared a new digital single and video for “Donuts Mind If I Do.” The song arrives after the Japanese band’s announcement of their signing with Sub Pop. CHAI says: “When you’re feeling vigorous, when you’re feeling sick, You like what you like! No changing that! Even if what I like is as simple as a donut <3. It’s this type of song!”
The accompanying video, directed by Hideto Hotta, shows CHAI sitting on a grassy hill, enjoying colorful donuts. Later, they appear as older versions of themselves. “In order for various concepts of society, societal structures to have been built up and exist today, there had to be changes to those concepts, to those structures in every era to continue to lead to the next society…with that said, in this music video we explore the CHAI you know today, and then CHAI as elderly women,” explains Hotta. “On an all-white table cloth, eating donuts, sits CHAI. They can even sip on the tea in the teapot if they’d like! Ultimately time passes, and the elderly CHAI is still there, enjoying their last supper in the middle of the meadow, white-table cloth and all eating their donuts. CHAI changes physically, but one thing that does stand still is them living in their truth. If finding true happiness is one of the goals the human race is constantly in search of, then conveying this in this visual, spreading what happiness means to CHAI, to me, is something I feel is important in us living in our truths.”
The song is from CHAI’s forthcoming “Donuts Mind If I Do” b/w “Plastic Love” double A-side single. The second track, “Plastic Love,” will be available on all DSPs from Sub Pop on November 6th. Both songs will also be released together as a limited edition 7”.
CHAI is comprised of twins Mana and Kana, and the rhythm section of Yuuki and Yuna. Combining their powerhouse musical prowess with “pinkish punk” sensibilities, CHAI has managed to create a huge splash in the music scene in their homeland, Japan, and abroad.
Pre-order “Donuts Mind If I Do” by Chai here