Ark premieres new video for “Made For Us”

Ark premieres new video for "Made For Us"

UK Singer/songwriter Ark released her debut single ‘Made for Us’ on November 17th, via Kobalt/AWAL, today she has released a brand new video for the track. in other news, Ark is playing a sold out show with Sarah Darling at St Pancras Old Church on December 8th, and Bush Hall, for The Idler Christmas Party with John Cooper Clarke on December 13th.

Ark’s contemporary soundscape has been likened to London Grammar, Maggie Rogers and Lapsley, while her songwriting is regularly likened to the honesty and English-quirk of Kate Bush.

Fond of writers such as Leonard Cohen and T.S Eliot, ARK’s lyrics are truthful and she isn’t afraid to make public what is most personal, as she explains; “the song is written to myself, from myself as a bit of a wakeup call. It explores two sides of ‘self that we all have; one being the doubtful self; fearful, non-confrontational, and in a bit of a mental rut. The other being the supportive, caring, loving and nurturing self who is always going to be there for you. It’s about guiding yourself out of a bad situation and seeing it through, growing a stronger relationship with yourself.”

ARK has been performing live around London and her home county of Hampshire, supporting Scott Matthews, Meadowlark and Half Waif to name a few, with a Sofar Sounds offering later this year and a developing live campaign that will have further announcements made shortly

Ark on the video:

“”The video for Made For Us shows me in my flat, unwinding into feelings of chaos and uncertainty before taking control and guiding myself out of a bad situation. It’s the place that I come undone and I wanted to show that in a true and raw light. We all have our own private sanctuaries and mine is here..It’s where the song was born from.”