2:54 Share New Video For “Blindfold”

2:54 Share New Video "Blindfold", 'The Other I'

2:54 have just unveiled a new video for “Blindfold” from their upcoming second album ‘The Other I‘ – out November 11th on Bella Union.  Singer Colette Thurlow says,“‘Blindfold’ was one of the first tracks we wrote for the record and came to symbolize a shift in focus for us musically. We knew we wanted ‘Blindfold’ to have a direct, performance-based visual that captured Hannah, Alex and I and our band, but that also revealed both the beauty and alienating quality of the city we’ve grown up in. We’ve wanted to work with Charlie Robins and Chris Hugall forever! We’re big fans of their work, the timing was finally right.”

On 2:54’s new album, Colette explains, the album’s title was inspired by a favorite poet, Percy Shelley, “a rousing romantic, politically charged, a proto-punk of sorts. He called his friend and muse Elizabeth Hitchener the ‘sister of my soul, my second self.’ These lines kept returning to me last year and from there I arrived at The Other I. The Other I is an enquiry into the duality of the human experience – the division between the self that pounds on like a juggernaut in your head, and the self you present to the world. The idea extends to Hannah and I, to our sisterhood. We know intrinsically what the other thinks and feels, music is just another language we use to communicate.”

Written in Paris and London, the album was recorded at Bella Union’s East London studio before the Thurlows and Alex Robins decamped to North London’s Fish Factory to complete it alongside co-producer and mixer James Rutledge, who’s worked with the likes of Radiohead and Fever Ray. “In The Mirror” and “Sleepwalker” are cited as key entry points to the album’s core values, while lyrically “Orion” sets the scene for the album’s adventures. “Raptor” is the album’s finale, with its simmering intro, hypnotic flow, and rallying mantra: “Calling, I’m calling, I’m calling, I can hear it / You don’t know us / One more turn and then I’ll go / The end, the end, the end is close.”




The Other I

01. Orion
02. Blindfold
03. In The Mirror
04. No Better Prize
05. Sleepwalker
06. Tender Shoots
07. The Monaco
08. Crest
09. Pyro
10. South
11. Glory Days
12. Raptor

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